If you run a business today, building trust online isn’t optional. It’s essential. Customers are more informed and cautious than ever before, and Google reviews play a critical role in shaping their buying decisions. In fact, studies reveal that 99.9% of shoppers check online reviews before making a purchase decision.
As a leading marketing agency in Surrey, Digital Allo understands how important reviews are for your brand reputation and visibility. One of the easiest ways to encourage happy customers to leave feedback is by creating a Google reviews link. This small yet powerful tool can transform the way you collect, manage, and showcase your reviews.
In this guide, we’ll walk you through everything you need to know:
What is a Google Reviews Link?
Why are Google Reviews Important for Your Business?
Benefits of Implementing a Google Business Reviews Link
How to Create a Google Reviews Link Step by Step
How to Customize Your Google Reviews Link
Best Ways to Share Your Google Reviews Link
What Is a Google Reviews Link?| Marketing Agency In Surrey
A Google reviews link is a direct, easy-to-share URL that takes customers straight to your Google Business Profile, where they can quickly leave feedback and ratings.
The beauty of this link lies in its simplicity. Instead of asking customers to search for your business manually, the link gives them instant access to your review form. This convenience increases the chances of receiving positive feedback and boosts your overall review count.
For businesses, more reviews mean:
Higher trustworthiness as customers trust businesses with authentic reviews.
Better visibility on Google as reviews help improve local SEO rankings.
Improved reputation as positive reviews act as social proof, attracting new customers.
As a marketing agency in Surrey, we’ve seen how businesses that actively collect reviews experience faster growth compared to those that don’t.
Why Are Google Reviews Important for Your Business?| Marketing Agency In Surrey
Google reviews do more than just look good. They have a direct impact on your digital marketing strategy, customer trust, and sales. Here’s why they matter:
Build a Positive Online Reputation
Nearly 50 percent of consumers trust online reviews as much as personal recommendations. When customers share their experiences openly, it creates transparency and credibility for your brand.
Improve Customer Retention
Acquiring new customers costs four to five times more than retaining existing ones. Responding to reviews both positive and negative shows that you value your customers, strengthening long-term relationships.
Boost Your SEO Rankings
Google prioritizes businesses with frequent, genuine reviews in local search results. More reviews mean better visibility in Google Maps and search results, driving more local traffic to your business.
Gain Valuable Customer Insights
Reviews highlight what your customers love and what they want improved. This feedback can guide your marketing strategy, product improvements, and customer experience initiatives.
Benefits of Using a Google Business Reviews Link | Marketing Agency In Surrey
Adding a Google reviews link to your marketing strategy comes with multiple benefits:
Increased Review Generation
Customers are more likely to leave reviews when it’s quick and easy. A direct link eliminates unnecessary steps, making the process seamless.
Easy Integration Across Channels
You can share your link through emails, social media, SMS campaigns, and even printed materials like brochures or business cards.
Streamlined Reputation Management
All reviews collected via the link go to your Google Business Profile, making it easy to monitor and respond from one central dashboard.
Enhanced Mobile Experience
Since most users browse on smartphones, a simple clickable link ensures they can leave feedback on the go.
As a trusted marketing agency in Surrey, Digital Allo helps businesses integrate review collection strategies into their overall digital marketing campaigns for maximum impact.
How to Create a Google Reviews Link Step by Step | Marketing Agency In Surrey
Here’s how you can generate your Google reviews link:
Method One: Through Google Business Profile
Log in to your Google Business Profile.
Go to the Get More Reviews section.
Click Share Review Form.
Copy the link and share it with your customers.
Method Two: Using Google Search
Search for your business on Google.
Click on the review count under your business name.
Select Get More Reviews and copy the link.
Method Three: Via Place ID
Search your business on Google Maps.
Copy the Place ID from the URL.
Append it to the Google review link format.
Shorten the link for better usability.
How to Customize Your Google Reviews Link | Marketing Agency In Surrey
Long URLs can look messy and unprofessional. A customized link improves click-through rates and makes your brand look polished.
You can use a link-shortening tool to create a branded link. For example, instead of a long random URL, you can create something like
bit dot ly slash YourBrandReviews
Custom links look cleaner, are easier to remember, and reinforce your brand identity.
