Campaign plan
Define audience, geography, offer, landing page, budget boundaries and what counts as a useful conversion.
Digital Allo · Surrey, BC
Paid campaigns built around the enquiry you want.
Choose advertising channels based on your audience, offer and ability to respond to leads. Digital Allo helps plan paid campaigns for local service businesses and suitable remote markets.
Sounds familiar?
When businesses usually get in touch.
For a business with a defined offer, a usable landing page and a team ready to respond to enquiries.
- You’re paying for ad clicks but can’t tell which ones become customers.
- Ads run all day, every day, even when no one can answer the phone.
- Each platform was set up by a different person and nobody manages them together.
- You want enquiries quickly while your website and SEO catch up.
What the work covers
Three parts, planned together.
Build & review
Prepare account structure, creative and tracking, with account access and launch approval agreed with you.
Ongoing decisions
Review search terms, audience fit, conversion quality and spending. Adjust or stop activity when the evidence calls for it.
Deliverables
What you get, and what we need from you.
What you get
- A channel plan that says where to advertise first, and why
- Account setup or a clean-up of existing accounts in your business’s name
- Conversion tracking for calls, forms and bookings
- Ad copy and landing page recommendations for each campaign
- Regular checks on spend, search terms and wasted clicks
- A monthly report on cost per enquiry and what we changed
What we’ll need from you
- An advertising budget and a clear idea of which services you want more of
- Admin access to existing ad accounts, or approval to create new ones
- Feedback on lead quality, so we can tell good enquiries from bad ones
Accounts, files and logins stay in your business’s name.
How it works
How the work runs.
- 01
Agree the goal
We decide what a useful enquiry looks like and how much you can sensibly spend to get one.
- 02
Set up tracking
Before we spend anything, we make sure calls and form submissions are recorded properly.
- 03
Launch carefully
Campaigns start small, with tight targeting, so we can learn what works without wasting budget.
- 04
Keep adjusting
We cut what isn’t working, add negative keywords and move budget toward the campaigns that bring real enquiries.
Scope, cost and a clear handover.
Advertising spend, campaign management, creative and landing-page work are separate costs. Channel mix and testing volume determine the management scope.
We agree the deliverables, responsibilities, access, ongoing fees and acceptance checks before starting. Your team should know what it will own and how the work will be maintained.
Based in Surrey, we focus on Metro Vancouver and the Lower Mainland. Ask about remote delivery if your business is elsewhere.
Explore service areas →Pay Per Click Management questions
Which platform should we start with?
It depends on customer intent, audience and your offer. Search ads can capture existing demand; social and professional channels can reach selected audiences.
Who owns the advertising account?
Access, billing and ownership should be agreed before work starts. We recommend business-owned accounts with appropriate working access for the delivery team.
Should we start with SEO or paid ads?
Paid search can bring visibility quickly but stops when spending stops. SEO usually takes months and keeps working without paying per click. Many businesses use ads for immediate demand and to learn which searches lead to enquiries, while improving their website.
Is the ad spend included in your fee?
No. Ad spend is paid directly to Google, Meta or LinkedIn from your own account. Our management fee is separate, so you always see exactly what the platforms charge.
What happens if we stop working together?
The accounts, campaigns and data stay with you. Nothing is held hostage, and we can hand over notes on what was working.
Related services
Start a conversation
Tell us what would make work easier.
Share a little about your goals and we’ll connect you with the right Digital Allo specialist.
We review your goals and current setup
Marketing, IT and AI in one place
Serving Surrey and the Lower Mainland
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